GDPR: NZ Businesses Are Affected – What Steps You Need to Take!

GDPR (General Data Protection Regulation) is a new set of European Union data privacy laws that goes into effect on the 25th of May 2018 and will affect many New Zealand businesses. The laws govern how companies collect, store and use personal information.
Organisations who don’t comply could be hit with …

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How to Track Conversions in Google Analytics

Google Analytics works with AdWords to track and report website traffic, so you can see how your online campaigns are doing. Users can track conversions to review and if necessary, make changes to optimize conversion rates.
What Are Conversions?
A conversion occurs when someone visits your website and takes an action, whether …

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Google To Track Offline Purchases From Online Activity

Google has long been working on a way to help advertisers track spending in physical stores. Now it looks like they might have the beginnings of a solution.
For businesses that sell products both online and in physical brick-and-mortar locations, part of the challenge with demonstrating the value of AdWords has …

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Marketing Just Got Easier With Google Attribution

Google will be announcing a new beta for Google Attribution at its Marketing Next conference.
Google Attribution aims to evaluate the entire customer journey, as opposed to limiting the evaluation process to the last click, by integrating data from Adwords, Google Analytics and DoubleClick. The ultimate goal is to simplify the …

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Cross-Device Remarketing with Google Analytics is Here

For all those of you using Remarketing with Google Analytics, we’ve got the news that you’ve been waiting for! As of today, businesses and brands can re-target advertising to a user regardless of what acquisition device they are using. You may have seen the notification alert that has been popping …

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