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Google Search Marketing for Academic Articles

Researching, writing, and publishing a scholarly article is already challenging enough. Often, you are distilling years of hard work and research into a single article that will be subject to scrutiny from your academic peers. Now, the current digital landscape asks a little more of our academic articles: they need …

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Big Data Analysis of the NZ Clothing Market

Pure SEO recently partnered with Whites Agency, a European SEO organisation, to create a comprehensive SEO analysis of New Zealand’s competitive online clothing market.

The study utilises Big Data and a reverse engineering approach to:

analyse online search results within the clothing industrydistinguish features of the winning sitestranslate the findings into …

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Instagram Tests Hiding Like Counts, Receives Backlash from Marketing Experts

Instagram recently started testing “private like counts” – a feature that hides the number of likes a post has on users’ news feeds. The social media giant is currently running this test in seven countries, including Australia, Brazil, Canada, Ireland, Italy, Japan, and our very own New Zealand.

We’re currently …

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FaceApp: Is the Viral App a Threat to Your Online Privacy?

Have you participated in the FaceApp Challenge yet? The
viral social media phenomenon, in which people post selfies filtered through
new photo app FaceApp to make them appear 50 years older, has been buoyed by
the participation of waves of celebrities and star athletes.

But, like all things seemingly harmless and fun in the …

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Google’s Third-Party Cookie Policy is Changing

The time has finally come for Google to give in to its users – over the next few months, we’re going to start seeing an increase in the amount of control we have over the kinds of cookies that can follow us around the web. This announcement from the giant …

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