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Google Analytics works with AdWords to track and report website traffic, so you can see how your online campaigns are doing. Users can track conversions to review and if necessary, make changes to optimize conversion rates.
What Are Conversions?
A conversion occurs when someone visits your website and takes an action, whether …

Google has long been working on a way to help advertisers track spending in physical stores. Now it looks like they might have the beginnings of a solution.
For businesses that sell products both online and in physical brick-and-mortar locations, part of the challenge with demonstrating the value of AdWords has …

Google will be announcing a new beta for Google Attribution at its Marketing Next conference.
Google Attribution aims to evaluate the entire customer journey, as opposed to limiting the evaluation process to the last click, by integrating data from Adwords, Google Analytics and DoubleClick. The ultimate goal is to simplify the …