Big Data Analysis of the NZ Clothing Market

Rachel Matela     17 October 2019



Pure SEO recently partnered with Whites Agency, a European SEO organisation, to create a comprehensive SEO analysis of New Zealand’s competitive online clothing market.

The study utilises Big Data and a reverse engineering approach to:

  • analyse online search results within the clothing industry
  • distinguish features of the winning sites
  • translate the findings into building precise SEO strategies for those wanting to compete within the industry.

Search results from 10,099 keyphrases were studied, and insights from top-ranking market players, including Amazon, The Iconic, ASOS, Cotton On, Glassons, H&M, and more, were compared and studied.

The report reveals interesting and unexpected data insights into New Zealand’s online clothing market. Download the full report below!

Author: Rachel Matela

Rachel is a Filipino Kiwi with a passion for the arts. Having graduated with an Arts Degree in English from UoA, she found writing work at PureSEO as a Junior Copywriter and quickly moved on to the role of Editor. In her spare time, she reads Austen and teaches dance classes in the weekend.

Get Actionable Digital Marketing Advice Weekly

No fluff. Easy to follow, practical, and high-quality content sent straight to your inbox.
  • This field is for validation purposes and should be left unchanged.

Our clients

  • Google Premier Partner
  • AUT Excellence
  • Fast 50 logo - 2015
  • Fast 50 logo - 2014
  • Supreme Winner
  • Google Adwords
  • Google Analytics
  • Google Award
  • Westpac Award
  • Deloitte Fast 500
Call Pure SEO