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19 November 2019

Google Search Marketing for Academic Articles

Researching, writing, and publishing a scholarly article is already challenging enough. Often, you are distilling years of hard work and research into a single article that will be subject to scrutiny from your academic peers. Now, the current digital landscape asks a little more of our academic articles: they need …

17 October 2019

Big Data Analysis of the NZ Clothing Market

Pure SEO recently partnered with Whites Agency, a European SEO organisation, to create a comprehensive SEO analysis of New Zealand’s competitive online clothing market.

The study utilises Big Data and a reverse engineering approach to:

analyse online search results within the clothing industrydistinguish features of the winning sitestranslate the findings into …

2 August 2019

Instagram Tests Hiding Like Counts, Receives Backlash from Marketing Experts

Instagram recently started testing “private like counts” – a feature that hides the number of likes a post has on users’ news feeds. The social media giant is currently running this test in seven countries, including Australia, Brazil, Canada, Ireland, Italy, Japan, and our very own New Zealand.

We’re currently …

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