As a small business, you may not have the same budget that larger companies have to invest in your digital marketing efforts. It can be necessary to get creative when optimising your website. Luckily, there are many tools out there on the web to utilise when optimising your website. Here are 5 Free Small Business SEO tools that all small businesses should be using:
Google’s Keyword Planner tool is vital for researching your target keywords and search terms. This tool allows you to build your list of keywords you will use to optimise your website content. While researching your terms, consider what users will be searching for when they are looking for products and services you offer. Keyword Planner will also offer you suggestions on related keywords and show you how many people are searching for these terms each month. You need to have at least one active AdWords campaign to use the Keyword Planner.
Moz.com is a website founded by SEO expert Rand Fishkin. It provides a great resource for SEO practitioners, supplying many free tools for its users. The MozBar allows you to easily view on-page factors on a certain website. It supplies you with essential information about Domain and Page Authority, coding elements such as meta data, and any outgoing links on the page. The MozBar is useful when analysing your website’s performance.
Search Console is another tool by Google that is essential in SEO. This tool allows you to check if Google can access your content and provides webmasters the chance to identify and diagnose issues on their site. Google Search Console allows users to submit new web pages for indexing and receive any potential warnings from Google if they are doing anything wrong.
Page speed is a really important part of user experience and SEO. Nobody enjoys using a slow website, so it is important that you have optimised your page features to load as fast as possible. Compressor.io allows users to compress images. This is really useful when you are adding pictures to your website. The tool allows you to compress your chosen image to a smaller size, while still retaining its quality. Large images will slow down a website.
As mentioned, page speed is an important ranking factor. It is crucial to ensure your web page is not slowed down by incorrect formatting or development factors. Google’s Page Speed Insights is a free tool that lets you diagnose any aspects of your website that may be restricting your page speed. This tool allows you to easily find issues that require fixing; it is a helpful tool when optimising your website for loading time.
Search engine optimisation can sometimes seem like an uphill battle for small businesses; however, with these simple and free tools, you can avoid a number of common small business SEO mistakes.
Do you want to know more about SEO? Download our free beginner’s guide to SEO below.