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20 November 2018

4 Tips to Nail Your Holiday SEO

With Black Friday and Cyber Monday behind us, the holiday period is well and truly here. So what does your holiday SEO look like?
Consider that, for some businesses, this means that means the beginning of an incredibly busy period for business, as people buy, buy, buy. For others, it is …

18 November 2018

The Benefits of Social Proof on Landing Pages

Humans follow crowd behaviour, and 70% of people will trust a review from someone they’ve never even met. What does this tell us? It tells us that people are easily coerced into doing something if enough ‘others’ have already signed up.
This is why adding social proof on your landing page is …

13 November 2018

Prepare Your SEM Spend for Christmas, with 3 Holiday Forecasting Tips

Managing your AdWords dollars can be a chore, but is a crucial part of search engine marketing.  Often, we are seeing retailers run out of AdSpend before, or during, peak revenue periods. From mid-November through to Christmas, New Zealand consumers are hitting up Google to find out what they need …

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