Yahoo! Search Marketing has proven itself to be an outstanding alternative to Google Adwords - whilst it does not have the same reach as Google, it often provides a cheaper cost per click and can be cheaper to set up than Google AdWords.

One of the major benefits of utilising Yahoo! Search Marketing is that it can capture potential market segments that you might not otherwise attract through other pay-per-click methods.

Yahoo! is the second most-favoured search engine in the world and the most viewed entertainment site in New Zealand. There are over 2,400,000 Kiwi users on YouTube yet is an underutilized marketing platform within New Zealand. 

In the United States Google TV Ads have been introduced that enable users to create an ad and show it on various TV channels. When forming this TV ad you can choose what time, network and even what shows you would like to be aired depending on your budget. Check out the video below for more details: