Yahoo! Search Marketing has proven itself to be an outstanding alternative to Google Adwords - whilst it does not have the same reach as Google, it often provides a cheaper cost per click and can be cheaper to set up than Google AdWords.

Yahoo! is the second most-favoured search engine in the world and therefore should not be overlooked as a paid marketing tool.

One of the major benefits of utilising Yahoo! Search Marketing is that it can capture potential market segments that you might not otherwise attract through other pay-per-click methods