It is a surprisingly common mistake for sites to be structured in ways that are harmful to their search engine rankings. Many sites will bury important keyword rich pages that are relevant to user’s searches simply because they do not fall within the main ‘home’, ‘about us’ or ‘contact’ page hierarchy. Don’t let this happen to you. Check with the five points below to ensure your site architecture isn’t hindering its own search potential.

1.Dig Up the Right Words

A strong healthy website should be flourishing at the top of Google generating sales, consumer interaction and a digital buzz. Unfortunately though, maintaining a healthy digital profile requires constant attention and tailored actions to achieve this goal. It’s a lot like getting your body fit and in its peak condition. It takes a persistent exercise regimen, balanced diet, and continual work.

One of the factors that influences website ranking and bounce rate (visitors coming to your website and leaving without visiting another page) is the website loading speed. Fortunately for website owners Google has introduced an online page speed tool to measure speed and suggest ways to improve.

The concept behind the initiative is to “hide sites to find more of what you want”. It is quite common to do an internet search and get some results that are of no interest to you, using this new feature you can effectively filter these websites out of the search results, therefore having a results page specifically tailored to your wants and needs.

Although anyone that does a Google search will see that there is an option to block a website, the functionality will only work if you are logged into your account.

Search Engine Optimisation (SEO) and the Internet have helped to level the
playing field for small businesses around the globe. Unfortunately, many small
businesses do not have a general marketing budget, and therefore cannot afford
to spend a lot of money working on their search engine rankings. Here are a few
useful tips that can be implemented by small businesses to assist their
rankings:

1. CONTENT IS KING