There always is one… the crux. You will be cruising along blissfully unaware of it coming up when suddenly – you’re stuck.

It is not uncommon for an entrepreneur to launch a company and get everything running smoothly when suddenly the most difficult challenge presents itself; how do reach your target audience? 

The search engine giant Google is unveiling a new feature designed to make searches faster than ever before.

Google enjoys being the number one search engine in the world but they also understand that constant evolution and adaption is necessary to stay that way. However, does this new feature really appeal to users?

Google’s latest search algorithm update entitled ‘Panda’ (by Google) or ‘Farmers’ by others, was focused as improving the quality of its search results. Now that the dust has settled somewhat, the majority of people think that the update has led to an improvement in the quality of search results.

One of the factors that influences website ranking and bounce rate (visitors coming to your website and leaving without visiting another page) is the website loading speed. Fortunately for website owners Google has introduced an online page speed tool to measure speed and suggest ways to improve.

On 24th February 2011 Google announced on their blog that major changes were afoot. The change described by Google as;

“we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on.” (Google Blog)

Search engine optimisation is the art of optimising a website for terms that a website’s target market are searching for in order to rank more highly on search engines for those particular keywords.
Despite what SEO companies might like to tell you, SEO is not some dark art, clouded in secrecy. Much, if not everything someone will need to do to optimise their website is available on the internet. However, when search engine optimisation is implemented properly it is a very time consuming and labour intensive process.