Google AdWords is a cheap & extremely effective way of getting targeted traffic and sales to your website. However, there is a huge difference in cost per click and conversion rate between well set up campaigns and campaigns that have been ‘cobbled’ together.  I have been running AdWords campaigns since 2002 (2 years after it started) and have seen a multitude of changes. This post will look at a couple of ‘sneaky’ advanced options that not many people in New Zealand are aware of… until they read this anyway.