In the changing world of today where everything has become freer and boundaries are blurred, it’s getting harder to control what people say about you or your business. The Internet provides anonymity for people who write negative comments on your blog, or express their opinions on their personal blogs and other online forums. Whether the statements are true or not, doesn’t matter – if it’s out there, people who see it are likely to believe what they’re reading.  False gossip and other manifestations of bad publicity often appear on Google, when users search for particular companies.