The ‘About Us’ page is your chance to give your audience a sneak peek into exactly why they should choose you over another company with related products or services. It is all too often that it is underdeveloped and not seen for as much as it’s worth. So take a minute and give your ‘About Us’ page a proper look over. Consider the following tips to optimise this popular page to make sure your audience get the information they want to know.

Eliminate the Fluff

No matter how many times you hear, “you can’t judge a book by its cover”… you do. First impressions count and influence how much you engage with whatever you come across. Conversion Rate Optimisation (CRO) was born from this premise. It is the method of creating an experience on your website that drives your audience to turn their visits into conversions. 

With the rise of popularity of computers and smart phones, a new culture of ‘light’ TV viewers is forming. Research conducted by Google and Nelson revealed that around 31% of adults between the ages of 18 and 49 are considered to be ‘light TV users’ only watching about 39 minutes of TV a day. This ‘light TV user’ group is classified as diverse, well-educated and affluent with an income over $100k; aka a promising consumer population. There seems to be a steady pull away from television with 22.8% of households opting for broadband internet opposed to cable.

There is a flash new kid on the social network block that is proving to not only be an engaging social pastime, but a powerful new digital marketing tool for businesses as well. Pinterest has taken the online world by storm. Growing by a whopping 400% from September to December 2011, it registered 1.6 million users in this short amount of time. Even more notable, statistics show that referrals from Pinterest grew from 2.5% in December to 3.7% in January topping the well-known Google Plus, YouTube and LinkedIn sites. 

Yes it’s true, everyone is striving to make it to the top; the top of Google that is. This multinational internet search engine is known to process over one billion search requests each day and has been estimated to run over one million servers in data centres worldwide! It only makes sense to want to be the first candidate to pop up and be revealed to curious browsers and potential clients. But this highly used tool is a relatively new phenomenon that has taken hold of our culture since the late 90’s.