There are literally hundreds of ways (black hat, muddy hat and white hat) of getting great backlinks. Here I have highlighted a few simple methods that anyone can employ to achieve high-quality, long-lasting links:

1. Asking business partners/associates or suppliers for a link from their website (with the correct anchor text)

2. Seeing where your competitors got their links from, and trying to get links from similar sources.

Search Engine Optimisation (SEO) and the Internet have helped to level the
playing field for small businesses around the globe. Unfortunately, many small
businesses do not have a general marketing budget, and therefore cannot afford
to spend a lot of money working on their search engine rankings. Here are a few
useful tips that can be implemented by small businesses to assist their
rankings:

1. CONTENT IS KING