With the rise of popularity of computers and smart phones, a new culture of ‘light’ TV viewers is forming. Research conducted by Google and Nelson revealed that around 31% of adults between the ages of 18 and 49 are considered to be ‘light TV users’ only watching about 39 minutes of TV a day. This ‘light TV user’ group is classified as diverse, well-educated and affluent with an income over $100k; aka a promising consumer population. There seems to be a steady pull away from television with 22.8% of households opting for broadband internet opposed to cable.

Google AdWords is a cheap & extremely effective way of getting targeted traffic and sales to your website. However, there is a huge difference in cost per click and conversion rate between well set up campaigns and campaigns that have been ‘cobbled’ together.  I have been running AdWords campaigns since 2002 (2 years after it started) and have seen a multitude of changes. This post will look at a couple of ‘sneaky’ advanced options that not many people in New Zealand are aware of… until they read this anyway.