To start off the new year Facebook has launched the new product, Graph Search, allowing users to search for specific questions within Facebook’s database. This beta product is aimed to improve social search as opposed to open web search and is not expected to raise any competition with Google. However, in addition to launching Graph Search Facebook is also adding Bing search results to queries on Facebook. 

Is there a real person behind every Facebook ‘like’ and ‘vote? Research has suggested that there are a number of people who are actually creating fake Facebook profiles and using them to drive up their page ‘likes’ and ‘vote’ count in Facebook competitions.

Usually Facebook advertising costs are driven by a cost per click (CPC) model whereby every click an ad gets the advertiser pays. This model is similar to the established Google AdWords model which is commended for the fact that an advertiser only pays for direct audience engagement. However, a recent study has raised the question of who or what exactly is clicking on your Facebook ads and driving up your spend. 

This is not a 10 step beginner’s guide to how to better your Facebook page. This is a calling for all creative marketers who have or would like to inspire a social movement through strategic campaigns using social platforms. 

Within every four hours one person in the US dies while waiting for an organ transplant and even though 90% of Americans claim to support organ donations only 1/3 of licenced drivers are registered organ donors. In an effort to spread awareness and increase the amount of registered organ donors, Mark Zuckerberg and the Facebook team have recently launched a new Facebook feature in the US and UK. Facebook users can now update their status to show whether or not they are organ donors.

The time has come for businesses to embrace timeline and further establish themselves on this massive online communication platform. Tomorrow all business Facebook pages will be taking on the new Timeline format, so make sure you are ready for these changes and looking sharp. There are a number of benefits to be had with the Timeline which aims to humanize brands and create a more exposed company persona. 

Yes it’s true, everyone is striving to make it to the top; the top of Google that is. This multinational internet search engine is known to process over one billion search requests each day and has been estimated to run over one million servers in data centres worldwide! It only makes sense to want to be the first candidate to pop up and be revealed to curious browsers and potential clients. But this highly used tool is a relatively new phenomenon that has taken hold of our culture since the late 90’s.