Yes it’s true, everyone is striving to make it to the top; the top of Google that is. This multinational internet search engine is known to process over one billion search requests each day and has been estimated to run over one million servers in data centres worldwide! It only makes sense to want to be the first candidate to pop up and be revealed to curious browsers and potential clients. But this highly used tool is a relatively new phenomenon that has taken hold of our culture since the late 90’s.