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SEO blog

23 Jul 2014

Firstly, get over the thoughts of Link Building just for the sake of getting links. This method is getting old and to put it plainly Google is going to nip it in the bud - completely. For the sake of marketing your business, think of link building as marketing your brand. Build your brand with good quality content, focus on promoting your content on social media, relevant press releases and  make your presence known.

 

Growing your brand's online exposure and your reputation should be your number one goal, everything else will follow!

15 Jul 2014

Today we will take a look at some key tips for local search success. Marketing is a hot topic for many small to medium business owners. Quite often amongst everything else that needs to be focused on a daily basis, the forever changing internet and abundance of options that come with it gets overwhelming.

Today we will demystify local search and lead you on a path to success.

10 Jul 2014

These days it's all about finding quality and relevant sites who can provide a mention, a share, who can drive traffic and sales to your site. These sites are strategic, industry specific and are more focused on telling the right story that fits in with their part to play in the industry.

At the end of the day link building is all about people, find the right person, connect, build rapport and invest in growing an ongoing relationship. Hopefully this will work out and you get your desired link.

26 Jun 2014

Google My Business is a new tool setting out to help small to medium businesses connect easily with their customers online. It’s a simple tool whereby you can access all of your Google apps in one place. It runs like a one stop shop where you can access Google+, Insights, Reviews, Google Analytics, Google Adwords, Maps and you can even start a hangout.

13 Jun 2014

SMX offers something for everyone who attends! Its programmed by the sharpest minds from the most experienced teams in search marketing. Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the newsmakers and educated generations of search marketers.

"My favourite thing about this expo was that people/speakers took the real initiative in researching and experimenting"

6 Jun 2014

SMX Sydney is Australia's best Search Engine Marketing conference, it’s been running for seven consecutive years and attracts a wide range of people from marketers, business owners, industry professionals and thought leaders from some of the worlds most influential internet companies.  

“One of the main takeaways from SMX mainly was the security in the knowledge that Pure SEO is doing things right!”

 

2 Jun 2014

In order to be successful in 2014 companies will have to put great quality content creation in the center of their online universe. Incorporating all components of brand building, mobile optimisation, content marketing and social media integration will be really important for the year ahead.

16 Apr 2014

It is common in past and present SEO practice to focus on one broad, high-search-volume keyword only. This is dangerous and not a sustainable strategy. Read on for more info about the future of successful SEO!

14 Apr 2014

Google has been accused of hypocrisy for ‘not providing’ keyword data of signed-in users due to “security concerns”. Google now removes the referrer query from ad clicks as well. Read the latest news!

10 Apr 2014

Halfway through March, Google rolled out its new SERP design, which features a new ad display format. We discuss the most important changes and what they mean from an SEO perspective.

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