You cannot walk down the street anymore without seeing someone frantically poking or scrolling their smart phone. Digital search and communication is quickly dominating traditional methods around the world and New Zealand is no exception. There is an average of 6 million more mobile phones than people in Australia and within New Zealand alone more than 4,620,000 mobile devices. Cell phones are not merely convenient pocket-friendly communication devices anymore, but are relied upon for directions, shopping, information and more. If you are a business this is a space that your customer is likely to be, so how can you tailor your marketing techniques to suit this culture of mobile search?