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SEO blog

12 Dec 2014

2014 has been a big year from an SEO perspective, big algorithm changes have decimated or launched websites. There has been talk of SEO's demise (again!). So what is going to happen in 2015 & beyond... our CEO, Richard Conway has got out his crystal ball and made a few predictions!

9 Dec 2014

Catching Kiwi’s - it’s not who you know, it’s where you go.

Setting up a business can be challenging. You can have the best product or service, but you still need to prove it to yourself by putting it on the market. We’ve found someone who can help you, and they’re called Catchakiwi.

22 Oct 2014

International SEO can be challenging, depending on how many different countries and/or languages you need to take into consideration for optimal results.

Search engines can identify targeted countries and languages, but you need to do the work to lay the path. This is called Geo-Targeting.

20 Oct 2014

Consistency is a critical element of any Search Engine Optimisation. But for local SEO, consistent NAP (Name, Address & Phone Number) information is vital.

NAP information fits into your structured citations. Structured citations are mentions of your business across the web, such as third party directory listings, and they should always include your NAP information. Google and other search engines use citations to evaluate the trustworthiness of your business and website. The higher the quantity and relevance of citations the better this impacts your credibility and your rankings.

25 Sep 2014

It must have been my lucky month. After returning from an inspirational trip to Necker Island with Sir Richard Branson I learned I had been nominated by our copywriter, Penny Gardiner, for the award of New Zealand’s most inspirational boss! 

16 Sep 2014

When Siri appeared in 2011, whilst she was met with some scepticism, other smart phone users watched iPhone users with jealousy, wondering when they would get their own version of Siri, or similar to play with.

In 2013, a survey showed 91% of the population own some sort of cell phone, and of this 91%, smart phones take up a large 61%. Maybe it’s this significant percentage, but Google and Microsoft now have platforms that can rival Apple in voice search.

12 Sep 2014

These days there seems to be an “i” everything; iMac, iPod, iPod iTouch, iTunes, iLife, iWork, iPhone, iPad, iPad Mini, and now iBeacon. 

Bluetooth technology now has another use. Introducing Apples iBeacon. iBeacon is the application of Bluetooth low-energy (BLE) wireless technology to provide location based information services to devices within the proximity of the sensor. The technology is launched with iOS7 and works with iPhone 4s and onwards, as well as the iPad 3, Mini & Touch. The same BLE technology is also compatible with the Android 4.3 and onwards.

10 Sep 2014

A key component of any small business’ marketing strategy is to be effectively positioned within search engine results. And you can do this with content that you influence.

As well as the many complex and detailed strategies search engine optimisation can involve, there are a few simple and effective ways to boost your rankings and visibility, while simultaneously improving your social media, ratings, reviews and media.

8 Sep 2014

You may or may not be aware of the update to the local algorithm that Google rolled out on the 24th of July. Given no official name by Google, Search Engine Land dubbed it “Pigeon”.

Not only did Google not give a name to this strange new update, they hardly provided any information about it at all. All we know is it ties into the traditional organic search rankings, and is supposed to provide more relevant and accurate results in local web and map searches.

2 Sep 2014

Email these days seems like the long lost cousin of the internet. We use it everyday, have our phones set to pull emails every 15 minutes and have every device possible connected to it so that we don’t miss a thing. However when it comes to our Search Engine marketing efforts email has been all but forgotten. While emails can’t affect Search Engine results in any way shape or form, we would like to inform you that if you are clever there are ways to use email campaigns to help along your SEO advances.

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