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SEO blog

16 May 2012

The first step to understanding how to market your company is to get insight into how your target audience interacts online. Google Analytics has discovered that on average customers interact with a brand 4.3 times throughout a 48 hour time frame before making a final purchase. Analytics also noted that conversions from mobile platforms has grown a whopping 180% over the last year and can be counted for 8% of all conversions. Check out the following tips to harnessing the power and insight Google Analytics can bring to your brand and business evaluation.

8 May 2012

Within every four hours one person in the US dies while waiting for an organ transplant and even though 90% of Americans claim to support organ donations only 1/3 of licenced drivers are registered organ donors. In an effort to spread awareness and increase the amount of registered organ donors, Mark Zuckerberg and the Facebook team have recently launched a new Facebook feature in the US and UK.

4 May 2012

Google is constantly refining its algorithm making up to 600 changes a year. Most of these alterations don’t have a hugely noticeable impact on search results, but once in a while a beast of an update is released. Check out the guidelines to better understand how to optimise your site while still cohering with Google’s laws. 

26 Apr 2012

A strong healthy website should be flourishing at the top of Google generating sales, consumer interaction and a digital buzz. Unfortunately though, maintaining a healthy digital profile requires constant attention and tailored actions to achieve this goal. It’s a lot like getting your body fit and in its peak condition.In the digital world SEO professionals can be considered your website’s personal trainer focused on trimming the fat and building muscle that will give it needed strength to dominate in the search engine arena. Check out the following SEO insight to how to shape up your website and get the most out of your online presence. 

17 Apr 2012

Google Places could be considered a heavy weight champion in the competitive SEO ring. This simple tool can give your business a major leg up in Google’s search results if executed correctly. Businesses that don’t even rank in the first three pages in Google’s organic search results can still be displayed on the first page via Google Places. Google Places aka Google Maps is the answer to get your company visible amongst local search inquiries. Does your business have a Google Places page, and are you using it to its maximum potential?

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