Search Engine Marketing (SEM) refers to both search engine optimization (SEO) and pay-per-click (PPC) marketing.

Both SEO & PPC will allow your website to appear in search results. However, each will have their benefits and disadvantages.

Search Engine Optimisation is ‘A diverse set of activities to increase the number of desirable visitors to your website via Search Engines’.

One of the great things about Search Engine Optimisation is that there is a great deal of interest out there, with a large number people who are already intent on finding a particular product or service. All SEO does is convert that intent into action. It takes hot prospects and directs them towards fulfilling their intent.

In order to rank highly, appear on the first page or even reach the top of the search results, a carefully planned, precisely executed SEO campaign must be undertaken.

Benefits – Sustainable results increase targeted traffic to the website. It is a very cost-effective method of generating potential purchasers.

Drawbacks - It will not happen overnight. Search engine optimisation is a medium long term strategy.

Pay-Per-Click (PPC) marketing refers to an advertising model in which advertisers pay for click-throughs to their website.With using mediums such as the Google Display Network your ad will be placed on a variety of news sites, blogs and other niche sites across the internet to reach more potential customers.

Benefits – Immediate results, bringing an increase of targeted traffic to the website. 

Drawbacks - Once your budget has run out, your adverts will stop appearing. Depending on your margins, the cost-per-acquisition may prove prohibitive.

The Google Display Network also provides the opportunity to remarket. Remarketing lets you show ads to users who've previously visited your website as they browse the Web. In effect you are ‘following’ your customers around the web (for a defined period).You only pay per click (PPC) when someone actually clicks your advert. This is great for branding & conversions.

One of the most effective methods of utilising the display network is via image adverts. Image adverts must be certain sizes and have particular parameters. Some examples of image adverts created for Pure SEO clients:

    

Pure SEO only offers search engine marketing: This is our speciality, and this is where we get results. Pure SEO offers Google Adwords and Yahoo Search Marketing services from our Auckland office.

Consult us today to discuss how we can find successful solutions to your advertising requirements.