Search Engine Marketing (SEM) refers to both search engine optimization (SEO) and pay-per-click (PPC) marketing.

Both SEO & PPC will allow your website to appear in search results. However, each will have their benefits and disadvantages.

Search Engine Optimisation is ‘A diverse set of activities to increase the number of desirable visitors to your website via Search Engines’.

One of the great things about Search Engine Optimisation is that there is a great deal of interest out there, with a large number people who are already intent on finding a particular product or service. All SEO does is convert that intent into action. It takes hot prospects and directs them towards fulfilling their intent.

In order to rank highly, appear on the first page or even reach the top of the search results, a carefully planned, precisely executed SEO campaign must be undertaken.

Benefits – Sustainable results increase targeted traffic to the website. It is a very cost-effective method of generating potential purchasers.
Drawbacks - It will not happen overnight. Search engine optimisation is a medium long term strategy.

Pay-Per-Click (PPC) marketing refers to an advertising model in which advertisers pay for click-throughs to their website.

Benefits – Immediate results, bringing an increase of targeted traffic to the website. Get a first page position on Google within 24 hours for most of your targeted keywords.
Drawbacks - Once your budget has run out, your adverts will stop appearing. Depending on your margins, the cost-per-acquisition may prove prohibitive.

Pure SEO only offers search engine marketing: This is our speciality, and this is where we get results. Pure SEO offers Google Adwords and Yahoo Search Marketing services from our Auckland office.

Consult us today to discuss how we can find successful solutions to your advertising requirements.