Pure SEO Crew
The team at Pure SEO (also known as the Search Engine Experts and Pure SEO crew) work hard, have fun and know what’s really important – you!
No smoke and mirrors – we want to work with you on what’s best for you! We want to partner up with you to enter the mysterious world of search engines and knock ’em down! Sounds like fun? Want to understand why we do it? First, you should get to know the Pure SEO team. After all, we are more than just pretty faces…
Richard Conway, BSc (Hons)
CEO (New Zealand)
Richard is Pure SEO’s CEO and founder. Richard originally comes from Hertfordshire in the UK. He has a BSc (Hons) in Business Computing and is a husband (to Emily) and a dad to Ethan Max (born in January 2011) and Amber Rose (born in March 2014). Together with his wife Emily, Richard discovered New Zealand in 2002 and fell in love with the landscape and its people. A few years later, in 2009, he and Emily moved to Auckland to start a new life and family together.
Richard has been all over the world. His top five destinations are; Necker Island, Borneo, India, Thailand, and Senegal. Richard loves living in New Zealand. For him, the Tongariro Crossing holds a special place in his heart.
Richard is on the board of Entrepreneurs Organisation (EO), and lectures about SEO and SEM for the New Zealand Marketing Association. Richard also writes monthly columns on digital and entrepreneurship for M2 Magazine, iStart, and New Zealand Business Magazines. Richard also features regularly in the New Zealand Herald, Idealog, Stoppress and the Marketing Association blog.
Richard is a mentor, investor, and advisor for a range of high technology businesses, and a previous mentor for the Auckland Lightening Lab technology accelerator.
With more than 25 years of sales & marketing experience, and 15 years in Australia after moving from New Zealand in 2001, Paul now leads the Pure SEO expansion into Australia. A previous long-term client of Pure SEO, Paul has seen the significant benefits of working with an ethical results-driven agency.
Paul has a real passion for business, having been involved in two start-ups, he knows the pain and pleasure that comes with growing a business.
Paul is married with two children and loves supporting his favourite rugby team (All Blacks of course).
Managing Director (Wellington)
Born and bred in the Waikato district, Ryan Marston has lived a life of varied interests, passions & professions before being recruited to the team at Pure SEO. His early life began at Auckland’s prestigious Kings College where amongst the traditional curricula, Ryan also established an interest in computing and design.
Fast forward to his departure from Kings, Ryan travelled abroad to the UK, working with early internet SEO talent and quickly developing a passion for all things digital. On returning to New Zealand, Ryan implemented his new found knowledge in SEO & SEM to begin managing successful businesses, before being recruited by Pure SEO in the expansion of their sales team.
Ryan’s wide-ranging interests include cinema, photography, Mixed Martial Arts and teaching women’s self-defense classes in his spare time. Fitness is important with daily jogging, regularly attending the gym and attending the annual UFC International Fight Week in Las Vegas.
Ryan best describes himself as a people person and thrives on creating and developing his personal relationships with prospects and clients. He is the driving force behind our recently opened office in Wellington, so if you’re a local down there, be sure to keep an eye out for him!
A native of the upper North Islands Waikato region, Kyle was drawn to commerce and sales from an early age, after finding initial success selling goldfish to his school friends at just eight years old.
Kyle’s entrepreneurial curiosity continued with the completion of a Business Management Studies (BMS) Degree at Waikato University and a realisation that his passion was leading him toward the world of advertising and marketing.
After working in a range of traditional media roles, Kyle discovered digital and is now a passionate advocate of the transparency, targeting and focus it offers. Kyles goal is to continue to grow, develop and manage our sales team to provide even more online success to new and existing clients of Pure SEO.
Kyle also loves to spend time with his young family in search of the perfect beach or that elusive secret fishing spot somewhere in New Zealand. Although not a fan of heights, Kyle is planning to complete a skydive and ( eventually) travel the Mediterranean.
HR & Operations Manager
Extremely organised, pedantic about detail, and with an almost eerie ability to stay calm, she keeps the engine running smoothly. With a certificate in Business Management and a raw passion for business; she doesn’t miss a beat. A born and bred Aucklander, Ashley came from an administration background in Building and Property Management and joined the Pure SEO team in 2014 as Receptionist, quickly moving on to Business Administrator and now Operations Manager.
Most relaxed near water, when she’s not busy running things behind the scenes, Ashley is on little missions looking for the best lookouts and secret little beaches in the greater Auckland area, searching for a little bit of peace and quiet away from the big city lights – despite being a city girl at heart.
Janine is settled in Auckland after several years spent travelling, raising some kids and milking some cows.
After gaining a degree from AUT in Business Management she now has many years of administration background. PureSEO is a new industry to Janine, providing an exciting and provocative environment to work in.
Janine has a strong love of the city, working and living in the CBD, balanced with lots of weekends away either up north or in the Coromandel.
Account Management Team Lead
Krish was first drawn to the digital world during his completion of a Double Major specialising in Business Management and Industrial Psychology at the University of Auckland University.
After a realisation that this passion was directing him toward advertising and marketing, Krish launched into a creative account management career. His range of digital agency roles have included sales and campaign creation, social media specialisation and conversion based optimisation, as well as account management at Facebook.
Krish now leads the account management team here at Pure SEO and is tasked with finding the best solutions and success for his clients across a range of digital channels. When not managing clients and accounts, Krish spends his time dedicated to managing the mind-body balance – which begins at 4:30 am in the gym, where he trains daily. Krish relishes the challenges in and out of the office, is passionate about problem-solving, and is focused on achieving the best results for clients, big or small.
Sara joins us from her previous experience working at Vodafone where she has over eight years experience in telecommunications. She is super keen to transfer her knowledge to a new digital realm and eager to learn from Pure SEO team.
With a passion for customer service and outstanding attention to details, you know your account is in good hands with her behind the wheel.
Her hobbies include snorkelling, and diving and she is currently in pursuit of her diving certificate.
Account Manager [PureBiz™ Graduate]
Dion initially joined us as a PureBiz™ graduate after completing a finance and economics degree at the University of Auckland. When looking for a great team to be a part of, he values empathy, passion, honesty, and creativity very highly; that’s why he’s landed here at PureSEO! After gaining a wide range of experiences across the company, Dion has focussed his talent on managing a range of Pure SEO client accounts.
Dion is a big believer in the power of entrepreneurship to transform everyone’s lives for the better and has a passion for positive change brought about by innovation and new technology. In particular, he is interested in ed-tech, genomics, prosthetics, autonomous vehicles, and space. Really he is just a big nerd for anything to do with new technology and entrepreneurship.
When Dion isn’t diving into the world of PureSEO client management he is usually upskilling himself in a number of ways; either by avidly reading business books, studying programming online, or attending entrepreneurial events. He also loves going away to the beach with his wife and friends, with his favourite location being the Coromandel.
Penny Gardiner, Dip. BA
Penny, or Ms Penelope Gardiner, works as a wordsmith at Pure SEO. She has a BA in History and English, in addition to a Diploma in Proofreading and Copyediting. A 100% Kiwi – born and raised in the Bay of Plenty – now living on the beautiful island of Waiheke, just outside of Auckland. During her years on Planet Earth, she has been all over the world. When she isn’t globetrotting around the world, she loves a good book, catching a flick, going for walks or yoga-ing (preferably at sunrise). Disclaimer: We’re not sure if yoga qualifies as a verb.
Here at the office, we suspect that Penny lived somewhat of a high life at some point during the 60-70s. Why? Well, she starred in the movie ‘Downhill Racer’ in 1969, with (then) hottie Robert Redford. The movie was set in Switzerland and at one point Penny babysat the Redfords’ children!
SEO Setup & AdWords Team Lead
Richa comes from the capital of India – New Delhi – where she graduated in Microbiology before finishing her postgraduate diploma in Media and Corporate Communications. She has worked as a Copy Editor in some of the country’s leading media and publishing houses. Richa has extensive experience in editing books, medical journals, writing articles for online media and managing high volume content news sites. She is also a former national level table tennis player and a trained jazz dancer.
Richa came to New Zealand in 2011 to join her husband and fell in love with the beautiful country, its people and culture. She embarked on a fulfilling career in digital marketing and promoted a number of NZ businesses online over a couple of years. Richa has optimised several websites to rank well on Google, using on-page and off-page search engine optimisation strategies. Richa started at Pure SEO as a Digital Marketing Consultant and is now leading our team of set up and AdWords gurus. When not learning new SEO strategies and managing Google AdWords campaigns, Richa can be found practising yoga and cooking ‘healthy and tasty’ meals for her husband.
Digital Strategy Team Lead
As Canadian as maple syrup, Brett is a recent arrival to Auckland, having left the Great White North over a year ago to see the world. Since then, his travels have taken him to Australia, Thailand, Laos, Vietnam, Cambodia, Malaysia, and Indonesia before ultimately landing him in New Zealand. He has travelled to 28 countries in total (and counting), but New Zealand is one of his favourites.
With a strong background in content marketing and SEO, Brett has worked on a variety of client accounts ranging from SMBs to global enterprise-level brands. He is particularly interested in using customer-focused content strategies to build brand authority and presence.
Brett considers himself a strong writer, having written content for brands in the Tourism, Insurance, and Real Estate industries, among others. He brings a blend of creative and analytical talents to the Pure SEO team.
In his spare time, Brett likes to play the piano, read books about psychology, and dream about new travel destinations. He has a goal of visiting all seven continents one day.
Senior Digital Marketing Consultant
Originally from Ahmedabad in Western India, Ankit brings vast technical experience with him to Pure SEO. Along with having a Bachelors of Engineering in Information Technology, Ankit started his career as a programmer/web developer working for big names like Indian Space Research Organisation (ISRO), Triumph Motorcycles NZ & BMW Motorrad New Zealand.
Ankit decided to go beyond websites and use his business acumen along with his technical experience. As a digital marketer, his mission is to bring companies into the digital age and make them more measurable.
Outside of the office, he loves watching movies and is a massive cricket fan. Ankit loves living in New Zealand and plans to explore the country from top to bottom to see everything it has to offer.
Digital Marketing Consultant
(AdWords & Analytics Certified)
Leo is from Sao Paulo, one of the world’s most populous cities and the financial centre of Brazil.
A digital marketer since 2006 & business administration graduate, Leo is a passionate advocate for the powerful reach & measurability of SEM – especially Google AdWords. The Brazilian native worked in the USA for a 3-year stint as an AdWords contractor and brings those experiences and insights to new and current clients at Pure SEO.
When not working with AdWords, Leo loves to get outside to enjoy the beauty of New Zealand’s great outdoors, hiking, tramping or just exploring unexpected places. His long term dream is to open a shelter for abandoned animals.Like all Brazilians, he loves music and misses his Tuba that had to be (sadly) left behind on leaving America.
Senior AdWords Specialist
From South America’s biggest metropolis – Sao Paulo, Brazil, comes Angelica Bernades, our newest digital advertising evangelist, and AdWords expert.
Since 2008 as a Business Administration graduate, Angelica has worked with a broad range of clients in both Brazil and the USA, managing digital strategy with accounts varying from smaller specialists to businesses with monthly spends of up to $250k. Angelica’s next move came in 2015, emigrating to New Zealand with husband and Pure SEO colleague – Leonardo, with big plans to travel and explore all that the Southern Hemisphere has to offer.
When not at work planning and implementing campaigns for a range of Pure SEO clients, Angelica can be found reading books on any and everything. She loves to read but is failing in her goal of getting through 50 books per year! At some point; Angelica knows her husband will finally refuse to let her bring any more books back home.
Digital Marketing Consultant
Although originally from Kerala on the Southern tip of India’s tropical Malabar Coast, Adwords specialist Anoop Arakkan now considers New Zealand home for his wife and small family.
After completing a Masters Degree in Computer Science and post-graduate studies, Anoop’s first foray into work was as a Link Builder for a digital company suggested by a school friend. Within a year, his eyes had been opened to the world of SEO/digital marketing and Anoop took his experiences to a competitor as an SEO Specialist.
In his 9+ years of digital marketing, Anoop has developed a passion for SEM, and now focuses his attention on creating successful AdWords strategies for a broad range of Pure SEO clients.
In his spare time, Anoop likes to watch action, thriller and horror movies – but isn’t so keen on visiting Spookers. Although another passion for Anoop is badminton, he seems to spend more time playing staff table tennis tournaments. He’s actually quite good!
Digital Marketing Consultant
Anisha originally comes from Indore in Central India. She completed the International Baccalaureate program in the beautiful capital city of Fiji prior to moving to New Zealand to study at The University of Auckland Business School, majoring in International Business and Marketing.
Initially starting as an intern at PureSEO, Anisha currently works with the AdWords & SEO Set Up team. She loves everything digital, from Google to Facebook marketing, and doesn’t miss any opportunity to upskill herself in this fast-paced and dynamic industry.
Coming from a family of businessmen from both her maternal and paternal side, it comes as no surprise that she’s extremely passionate about entrepreneurship and its power to uplift societies.
Anisha’s next plan includes travelling the world, eventually completing an MBA in the States, and giving back to society by taking up more volunteering and pro-bono projects.
Junior AdWords Specialist
From Metro Manila, Philippines, Joyce is one of the newest addition to our team of AdWords experts. Joyce has been practising Digital Marketing since 2014 and has worked with big and small industry accounts mostly from the Australian and New Zealand markets.
In her free time, she loves reading books, dining out at different restaurants, and going on out-of-town trips with friends. At present, when not at work, she spends quality time with her new baby.
In the future, she aims to learn more about other digital marketing strategies such as SEO and social media. She also wants to continue learning new AdWords techniques and share the best practices with incoming newbies in the industry.
Darryl Dela Cruz
Junior AdWords Specialist
Also from Metro Manila, Philippines, Darryl is another recent addition to our team of AdWords experts. An Information Technology graduate who found his way to Digital Marketing after working for a few IT companies, he spent his last two years working directly with Google vendors to provide support for AdWords campaign development, implementation, troubleshooting, and optimisation.
When not at work, he spends a lot of time with his wife and kid. He always tries to strike balance between work and family. One of his favourite things to do is spend quality time watching movies together with his family. He also likes to go on trips to beautiful beaches.
Darryl is very keen to gain more knowledge and experience in Digital Marketing, including other types of creative and platforms.
Rizvan Patel, MCA
Technical SEO Specialist
Rizvan is a Technical SEO Specialist here at Pure SEO who comes from the vibrant town of Gujarat in Western India. He finds working with computers relaxing and enjoys reading, web surfing and online gaming. He has always had an interest in computers and believes the far-reaching benefits they have provided in terms of interconnectivity are invaluable.
Rizvan met his wife in Mumbai, India, where they married in 2009. Soon after they resettled to this beautiful land of the long white cloud – Aotearoa.
He has a very broad skill set with expertise in IT solutions, web content, jQuery, SEO, web development, Drupal, web analytics, WordPress, website development, office management, Google AdWords, online advertising, project management, Google Apps, link building, Google Analytics, web marketing, landing page optimisation, and CSS, to name just a few.
Also, he has pursued various roles in the IT world as a Software Engineer, Web Developer, Branch Manager, Customer Service Representative, Website Admin, Website Data Validation Officer, and SEO & Digital Marketing Consultant.
Digital Content Strategist
Adventurer Laura loves longboarding with her friends or exploring New Zealand’s native bush and going for long walks on the beautiful beaches. She was born and raised in Auckland, where she comes from a family of ten (lots of presents at Christmas –yay!). She recently graduated with a bachelor of communication majoring in creative advertising and minoring in digital media.
She is eager to learn as much as possible in the digital world, delving into both creative and technical activities – to one day help in her dream of owning an advertising agency. Using her creative mind, she loves to create photographs and watercolour prints as well as making furniture out of old wooden pallets – talk about talented!
A Kiwi at heart, Joanna was born in Korea but moved to Auckland when she was two. She spent her childhood writing and reading, so it made sense to go on to score a BA in English and philosophy.
After graduating she worked as an administrator and then began freelancing as a writer. She loved it and decided to pursue a career in writing – and now she’s a junior copywriter at Pure SEO. She finds copywriting an educational and rewarding experience, and is eager to learn more about the digital world.
When she’s not writing at work, she’s writing at home. Her other hobbies include reading, checking out cultural events, hiking and doing yoga. Her dreams for the future include a published book, a veggie garden and lots of plane rides.
Christine Faye De Guzman
Christine is one of the Link Builders at Pure SEO, She started working at Pure SEO in January 2017. Though she can come across as shy and quiet, she is still approachable (an extroverted introvert!).
Her favourite thing about SEO is watching websites climb to the top of the search results as a result of her efforts. Her diligence and attention to detail are a huge asset to Pure SEO, contributing to our client’s success. She also loves to learn and complete new tasks, believing that it is important to consistently upskill yourself.
In her spare time, Christine likes to hang out and eat with her friends and family. One of her goals is to travel the world!
Jacqueline hails from Batangas, Philippines, which is one of the country’s most popular provinces, famous for its beautiful beaches and sunset.
Jacqueline spent almost five years in the SEO industry working for a US-based web services company before joining Pure SEO. In the future, Jacqui wants to continue improving and working on her skills in the fast-paced SEO industry, while sharing her knowledge with others. She always look forward to learning and implementing something new.
Ivy is a proud “Peninsulares” from Bataan, Philippines, one of the most peaceful and simple provinces in Central Luzon, Philippines.
She graduated with a Bachelor of Science in Nursing but later found herself pursuing a career in the challenging world of Digital Marketing and SEO. She started out in the industry in 2012 as an SEO Link Builder and Offpage Submission Assistant at a different company before joining the Pure SEO team in 2017. The thing she likes most about Digital Marketing is that SEO is a never-ending process, so there are always opportunities to learn more in this fast-paced industry.
Outside of Pure SEO, she loves to do outdoor activities like hiking and rock climbing, as well as organising outreach programs and travelling. She’s also a Production Assistant who organises “Indie” music events and gigs.
As she grows in her career, she wants to gain more knowledge in the SEO industry about specific techniques and strategies to maximise online visibility in the long run.
Mary Joy Delantar
Joy is one of Pure SEO’s Link Builders and a recent addition to the team. She has more than five years’ experience in the SEO industry, working on building links through a variety of white hat techniques including directories, social media profiles, blogs and video links. Previously, she worked for an SEO Company in Makati as a Link Builder, being promoted twice within two years. She makes sure that every client’s Link Building submission is done without error or risk of penalty.
Outside the office, Joy loves reading, travelling, wall/rock climbing, recreational hiking, and purpose-driven outdoor activities like outreach programs or mountain/beach clean-ups during weekends and holidays. Her future career goals include learning more SEO techniques that she can apply to her work and studying Barista 101 so she can have a small coffee shop in her town.
Jay Ah Fook
Business Development Manager
With almost 20 years of experience in senior management roles in manufacturing, Jay is well known within the online print industry as a manufacturing specialist both in New Zealand and overseas. He now works as a Business Development Manager for Pure SEO.
Jay is responsible for managing client relationships, account management and service solutions that deliver new business. If you are looking for results-driven, positive consultant to look after your online requirements, contact Jay today for a confidential discussion.
Outside of work he loves spending time with his family and friends. He is also an avid follower of the All Blacks and the NRL, particularly keen on fitness, short stories, photography, great food and fine wine.
Business Development Manager
North Shore native Craig Sutherland packed his bags on completion of his final year at Auckland’s Westlake High School to join the Blackburn Rovers Football Club Youth Academy in England.
After an almost 2-year stint playing at football clubs across England & Scotland, Craig packed his bag once more, returning to New Zealand to follow in the footsteps of his father and embark on a career in sales – via a short period in Canada as a snowboard instructor on the powdered slopes.
Craig’s career has grown since his return to cover a wide range of blue chip brands & local success stories including BMW, Canon and Harcourt’s Real Estate. He has recently begun focussing on digital marketing, and brings to Pure SEO extensive experience in brand building and developing long-term client relationships.
When he’s getting out of the office, Craig follows his passion for fitness as an avid gym goer (2013 national bodybuilding title winner) and is already planning his next holiday excursion abroad.
Business Development Manager
James hails from the sleepy town of Haxby, North Yorkshire, a historic settlement first established by the Vikings around the 9th Century.
At the tender age of 15, James packed his bags, leaving his parents and two older sisters behind to pursue his first love – football, and an apprenticeship on the South Coast.
After a short period training to play “the beautiful game“, the young footballer returned to Haxby to embark on a career in the British Army. Following a distinguished military career, in 2004 James completed his service and relocated to New Zealand with his new Kiwi partner.
On his Southern Hemisphere arrival, James turned his attention to sales and has since developed an extensive skill set for business development and client management across the NZ telco and IT industries.
James loves the fast changing pace of the digital marketing industry, its transparency, and capability to maximise business returns to clients. If you need a unique, personalised online presence for your business – talk to James.
Out of office hours, Pure SEO’s newer BDM cannot get enough of the adrenaline rush from outdoor sports and cycling tracks. Rest assured, if your bike should ever break down, you needn’t worry about transport problems – James Warren is also a fully qualified bicycle mechanic.
Business Development Manager
Gregor is a self-confessed marketing and business development enthusiast, whose passion for digital began almost a decade ago while providing consulting to a range of British startups and SME’s.
After returning to New Zealand, Gregor has focussed his attention on business development, growth and management for agency clients here at Pure SEO.
Bringing a valuable blend of optimism, focus, and analytical skills to the Pure SEO team, you can be assured that Gregors approach will provide a digital strategy specific to your business needs.
When not at work, Gregors’ weekends are spent with his wife and two young sons, exploring the best that Auckland has to offer and (still) completing renovations on his Grey Lynn villa.
Business Development Manager [PureBiz™ Graduate]
Nathan is a member of our PureSEO team via the first PureBiz™ graduate selection process. After gaining an extensive range of experiences across the company teams, Nathan has turned his talents to business development -identifying strategies and solutions for businesses across a wide range of categories.
Nathans digital learnings began with 5 years in the cold of Dunedin where he successfully graduated from Otago University with a degree in Law and Commerce. Dunedin was the best time of Nathan’s life (of course after joining PureSeo) and the experience has enabled him to make friends from all around New Zealand.
Nathan is obsessed with sports and has played a range of sports from rugby, touch, volleyball, cricket and basketball. When he isn’t playing a sport you can find him out in the surf or in the backyard playing cricket with his brothers.
Nathan has a passion for succeeding and one day plans to develop his own business.