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A Passionate Bunch |
A Passionate Bunch
The team at PureSEO (also known as the 'Search Engine Experts') work hard, have fun and know what's really important - you!
No smoke and mirrors - we want what's best for you, and we want to work together with you. We want you to be your partner in the mysterious world of search engines and together we'll knock 'em down! Sounds like fun? Want to understand why we do it? First, you should get to know the PureSEO team. After all, we are more than just pretty faces....
Owner / Managing Director
Richard is Pure SEO's Managing Director. Richard originally comes from Hertfordshire, UK, and is 34 years old. He has a BSc (Hons) in Business Computing and is both a husband (to Emily) and a ‘fresh out of the box’ dad to Ethan Max (born in January 2011). Together with his wife Emily, Richard discovered New Zealand in 2002 and fell in love with the landscape and its people. A few years later (in 2009, to be exact) he and Emily moved to Auckland to start a new life and family together
Richard has been all over the world. His top five destinations have been; Borneo, India, Laos, Thailand and Senegal. Richard loves living in New Zealand - For him, the Tongariro Crossing holds a special place in his heart.
Richard loves putting himself out there: Even though he’s scared of heights, he has done bungee jumping, stunt flying, abseiling and canopy walks – in other words, Richard isn’t afraid of getting out of his comfort zone. And apart from being crazy about SEO and SEM (which he has been working with for the past decade) Richard's work history is based around working as a venture analyst for a niche venture capital company, and as a management consultant at PricewaterhouseCoopers. Oh, and just one last thing (I know what you’re thinking...how could he get more interesting than this?) he loves networking and is a resident at The Icehouse and a member of EO Ignition, BNI and the Auckland Rotary Club.

Digital Marketing Director
Jenny hails from the wild west of northern Nevada, USA, home to Reno 911 cops, the pristine Lake Tahoe & more sagebrush than the eye can see. Upon graduating with her Bachelor’s degree in journalism [public relations] & Spanish she chased her dreams across the vast seas to the fabulous country of New Zealand where she now works as Digital Marketing Director
at Pure SEO. When Jenny isn’t busy fleshing out social media plans or creating content & videos she can be found rock climbing, swimming, hiking or enjoying weekend trips around the country. With a passion for travel and an outdoor adventure enthusiast, Jenny is excited to have the opportunity to work in and explore such a stunning country … not to mention enjoy such wonders as rugby & kiwi BBQ’s.
SEO Consultant
Malika joined Pure SEO with the aim of turning her passion into her profession. This SEO consultant is from Chandigarh, India (also called The City Beautiful of India) and while pursuing her Masters of Computer Applications realized that her dreams are bigger and broader. So chasing her passion for Search Engine Optimisation she reached New Zealand in July, 2011.
Having worked as a freelancer for three years for numerous clients from all around the globe, Malika gained specialization in Search Engine Optimisation and Link Building. However, working as a freelancer wasn’t just enough for her and she decided to go out of the comfort of her house to leave the ‘faceless’ freelancer identity and get into the ‘real’ world.
When not in office, she can be found at a beach for a leisurely walk or at trying out some different cuisines at eating joints around the city. She loves food when cooked by someone else as she doesn’t know how to cook, Ouch!

SEO Consultant (AdWords Certified)
A self proclaimed online junkie, Cam consistently strives to educate and better himself in this relatively young and ever-changing Industry and he brings a wealth of career and life experience to the Pure SEO team.
When he’s not “plugged in”, Cam likes to spend time with his young family and friends and can often be seen off the shoreline of Cooks Beach in the Coromandel, dropping a line off the side of a boat or trying not to get dragged across the rocks as he dives for dinner on the mussel beds.
Tom AtkinsonDigital Marketing Consultant

Emilie Jäfvert
Marketing Assistant
Emilie Jäfvert is from Stockholm, Sweden. She currently works as a marketing assistant, managing the social media at PureSEO. After completing a Bachelor's degree in Marketing, Emilie decided to broaden her view and go as far from Sweden as possible (even though Sweden is one hell of a country!) which eventually led her to Auckland, where everything is upside-down and inside-out - Cars drive on the left-hand side, winter is summer, and there’s isn't an IKEA or H&M store in sight. Although she hasn’t been in New Zealand for very long, Emilie already loves the nature and people of New Zealand. She hopes that one day she’ll be a Kiwi as well.
Besides being really passionate about internet marketing, Emilie loves to travel. As a matter of fact, she's already travelled through to six continents in all of her 22 years on Earth! When money’s tight, Emilie likes to go shopping, listen to ABBA and hang out with her friends. (She’s also a sucker for puppies and all sorts of sweets - we probably shouldn't have made that public...)

Copywriter
Penny, or Ms. Penelope Gardner works as a wordsmith at PureSEO. She has a BA in History and English, in addition to a Diploma in Proofreading and Copyediting. She’s 100% Kiwi - born and raised in the Bay of Plenty - now living on the beautiful island of Waiheke, just outside of Auckland. She also loves to travel. During her 64 years on Planet Earth, she has been all over the world. When she isn’t globetrotting around the world she loves a good book, catching a flick, going for walks or yoga-ing (preferably at sunrise) Disclaimer: We're not sure if yoga qualifies as a verb.
Here at the office we suspect that Penny lived somewhat of a high life at some point during the 60-70’s. Why? Well, she starred in the movie ‘Downhill Racer’ in 1969, with (then) hottie Robert Redford. The movie was set in Switzerland, and at one point Penny babysat the Redfords' children(!).
Business Development Manager
With almost 20 years’ experience in senior management roles in manufacturing, predominately within the print industry both in New Zealand and overseas, Jay is well known within the online print industry as a manufacturing specialist and now works as a Business Development Manager for Pure SEO.
Jay is responsible for managing client relationships, account management and service solutions that deliver new business. Outside of work he loves spending time with his family and friends. He is also an avid follower of the All Blacks and the NRL, particularly keen on fitness, short stories, photography, great food and fine wine. If you are looking for a results driven, positive consultant to look after your online requirements contact Jay today for a confidential discussion.