One great method to approach improving your search engine ranking is by building backlinks to your website. One of the best ways to build backlinks is through publishing SEO-friendly press releases.

The Difference between a SEO-Friendly Press Release and a Standard Press Release

A normal press release is generally used to let people know about something that has happened with your company, be it a new appointment, a large contract or something else newsworthy. The idea behind that would be to get into local and national press.

An SEO-friendly press release is constructed with a different purpose in mind. The concept behind an SEO-friendly release is to get as much exposure and maximum distribution as possible online. There are multiple benefits of an online press release:

• Backlinks - Creating a press release with backlinks - especially backlinks with keyword-enriched anchor text - can assist with search engine rankings.

• Press Release Rankings - Whilst the release will improve your website's rankings, it can also rank in its own right. Therefore this could give webmasters additional channels from which to generate visitors to their website.

• It Must Be True
  - The fact that your press release is all over the internet and on some very high-authority websites gives it credibility. A lot of potential customers will see it and subconsciously think... it's written down, it must be true!

• It Stays Online Forever - Once the releases have gone out, there will always be instances of it indexed in the search engines.

True Story - Pure SEO gained one of its largest corporate clients through a SEO-friendly press release.

One of the most important aspects about maintaining a highly-ranked website is the commitment to continuously update information regarding your business' activities and achievements. Pure SEO can write expert, original press releases on behalf of your business - no more badly-worded articles or dull tales! We will also subtly adjust the content to maximise traffic to your site. We understand how SEO works better than anyone else - so choose the specialists here and together we can turn your vision into reality.

Find us at our Auckland office, located in Parnell. Please feel free to browse through the Our Work pages to get a glimpse of what we can accomplish for you.