Pay-Per-Click (PPC) marketing refers to advertising on search engines or other websites where you pay every time someone clicks on your advert. There are many options for pay-per-click marketing; there are even options for pay-per-impression marketing.
Well-known pay-per-click options include:
- Google AdWords - Google's pay-per-click marketing channel. This allows you to create adverts that appear on the Google search results and affiliate websites.
- Yahoo Search Marketing - This is Yahoo's equivalent to Google AdWords. It has some advantages (such as being generally cheaper per click) and some disadvantages (such as smaller reach) when compared with Google AdWords.
- Facebook Advertising - Facebook allows advertisers to market to its users through paid adverts. A great feature of Facebook advertising is that it allows advertisers to target specific ages and demographics.
- LinkedIn Advertising - This can be good for companies who are looking to target professional, business-orientated customers.
Pure SEO has had over 20 years of experience working with various forms of paid advertising. If you are interested in any paid advertising (including banner advertising, where we bring in the specialists) we would be delighted to help.
