online marketing :

a field of opportunities

Online & Digital Marketing

online marketing :

a field of opportunities

Online Marketing

As of 2012, 86% of the New Zealand population are online. Therefore, it is not surprising that more and more successful New Zealand companies are adopting sophisticated online marketing strategies to target their customers.

Just having a website is no longer the answer. Long gone are the days of the build-it-and-they-will-come attitude. In order to excel in the online market, a company must use multiple methods to reach their audience. Online marketing is only a piece of the marketing mix, but it is an integral part of reaching people where they are: online!

Digital Marketing:

                                  Online Marketing

Try and think of your website as a hub that receives potential customers through multiple channels, each of which is a valuable source of potential sales.

SEO

SEO stands for Search Engine Optimisation or Search Engine Optimization (in the US) and refers to a process that improves your website's visibility in search engines' organic rankings for targeted keywords.

To find out more about the SEO process, click here: SEO Specialists.

SEM

SEM stands for Search Engine Marketing and refers to certain processes used to further promote a website on the search engine results page. This may incorporate Search Engine Optimisation, but is usually associated with Pay-Per-Click (PPC) marketing, whereby a website owner pays for their website to appear in the sponsored section of search results. The most well-known of the SEM providers are Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter.

Video Marketing

The increasing popularity of video platforms, such as YouTube, has heightened the value and reach of video marketing. Creative videos can have widespread positive impacts on a company when they 'go viral'. A great example of a viral marketing video is the Dollar Shave Club video with over 12,000,000 views and counting!

The story of Orabrush is another example:

Social Media

You can't go anywhere at the moment without hearing about social media, be it through the film The Social Network, or social networking sites such as LinkedIn, Pinterest, Google+, Twitter, Digg, Reddit etc. eyc. Social media can be an affordable and highly effective means of reaching, building and conversing with your customer base.

There are plenty of online marketing strategies and tools. Pure SEO, supported by our partners, are able to formulate a strategy and select the best solutions for your company. Some businesses will benefit more from the use of social media, others from viral videos - every business has different needs.

If you are interested in formulating a digital marketing plan, our team at Pure SEO would be delighted to assist. Contact us today 09 950 3888 / enquiries@pureseo.co.nz or get in touch with our in-house social media consultant directly at social@pureseo.co.nz.

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