Online Marketing : A field of opportunities |
As of June 2010, 85.4% of the New Zealand population are online. Therefore, it is not surprising that more and more successful New Zealand companies are adopting sophisticated online marketing strategies to target their customers.
Just having a website is no longer the answer. Long gone are the days of the 'build it and they will come' attitude. In order to be successful online, a company must use multiple methods to reach their audience.
Try and think of your website as a hub that receives potential customers through multiple channels, each of which are a valuable source of potential sales.
SEO stands for search engine optimisation or search engine optimization (in the US), and refers to a process that improves your website's visibility in search engines' organic rankings for targeted keywords.
To find out more about the SEO process, click here: SEO Specialists.
SEM stands for Search Engine Marketing and refers to certain processes used to further promote a website in the search engine results page. This may incorporate search engine optimisation, but is usually associated with pay-per-click (PPC) marketing, whereby a website owner pays for their website to appear in the sponsored section of search results. The most well-known of the SEM providers are Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter.
The increasing popularity of video platforms such as YouTube has heightened the value and reach of video marketing. New and original videos can go viral and have positive impacts on a company. A great example of a viral marketing video is the recent Tipex YouTube Video with 14,553,676 views, and counting!
You can't go anywhere at the moment without hearing about social media, whether it is through the film The Social Network, or social networking sites such as LinkedIN, Twitter, Digg, Reddit.... and so, so much more. Social media can be an affordable and highly effective means of reaching, building and conversing with your customer base.
There are so many online marketing strategies and tools. Pure SEO, with the help of our partners are able to formulate a strategy and select the best solutions for your company. Some businesses will benefit from social media, some from viral videos - every business has different needs.
If you are interested in formulating a digital marketing plan, our team at Pure SEO would be delighted to assist. Contact us today 09 950 3888 / enquiries@pureseo.co.nz
