Link-building is the process of creating inbound links pointing to your website. It is arguably one of the most important aspects of search engine optimisation.

Choosing the right company to build your links is absolutely crucial to a successful SEO strategy. There are many ways to build links, some of which are ethical (White Hat SEO) and some not-so-much (Black Hat).

Black Hat SEO - There are many ways of obtaining inbound links that are considered 'black hat' or 'dodgy'. These can often give excellent short term results - however, in the long term it is likely that the benefit from these links will be negligible at best.  Some examples of black hat SEO are automated link-building software, article spamming and buying lots of links (from places like link farms).  If you are after black hat SEO, this is the wrong website and company. We maintain ethical SEO practices and our hat becomes 'muddy brown' at worst!

White Hat SEO - White hat SEO is the ethical way of doing SEO.  Although it is often a time-consuming and very labour-intensive method of getting rankings, it is the only way to do it properly and to achieve sustainable long-term results.  There are many methods of obtaining good quality, 'ethical' links to your website. Our SEO Blog has got lots of great tips and ideas that you can implement yourself.

Pure SEO offer link-building services - if you are interested, we will provide you with a quotation on a case by case basis - unlike many SEO companies, we understand that there is no such thing as a 'one size fits all' solution.