The reach of Google AdWords is phenomenal. Over 93% of all internet searches begin on Google - there are very few mediums that will allow a small company to reach such a massive audience.

AdWords isn't just good for advertisers. It's pretty special to Google too... AdWords generated USD$28 billion in 2010 alone for Google!

Features of Google AdWords

Low Initial Investment - Setting up an AdWords campaign is cheap. There may be a minimal amount payable to the search engine, and then some will go towards a professional company (Pure SEO, for instance). After that, Pure SEO only charges a small management fee. Additional costs only occur when someone actually clicks on your ad.

Set Your Own Budget - AdWords enable you to tailor your ads in accordance to your budget - once you have spent that budget, your adverts will no longer be shown. Budgets can be amended as necessary.

A Level Playing Field - With AdWords, you can compete with national and international chains on an even footing.

Instant Results - Okay, earlier on we warned you about companies that promise immediate search engine ranking, but Google AdWords is the exception to the rule. Because of the nature of PPC ads, you can get top placement virtually at once. What's more, you'll get results (and we mean sales) more quickly than with Natural SEO methods.

Analysis & Trackability - AdWords produces almost instant results. Pure SEO will track, analyse the results and fine-tune the campaign on an ongoing basis to increase the return on investment.

National & International Presence - Google AdWords reaches the vast majority of the world's population - likewise, by launching a Google AdWords campaign, you too can reach the majority of the world's population.

Targeted Marketing - AdWords is a highly targeted and effective form of marketing. Remember, users are physically entering in the keywords you have selected, therefore they already have the intent - all a PPC campaign does is turning that intent into action.

Remarketing - Remarketing enables you to advertise to people who have already visited your site before. As they continue to browse the web your ad will appear for a defined period of time ensuring you stay top of mind. 

You will only pay when someone actually clicks on your advert. Remarketing is a great way to build brand awareness as well as conversions

Google Adwords is a cost-effective method of immediately bringing targeted traffic to your website.

Our Management Process:

Pure SEO AdWords Setup:

•  Keyword research and selection.

o   Relevant keywords are selected

o   Negative keywords to be selected and implemented if appropriate.

• Assistance with the creation of a new Google AdWords account.
• Keywords are split into small relevant groups.
• Advert creation:

o     Two adverts to be created per group of keywords to enable split-testing (sometimes known as A/B testing).

Pure SEO AdWords Management

• Advertisement changes in response to performance.
• Addition and removal of keywords as appropriate.
• Analysis of campaign using Analytics software.
• Monthly reporting.

The team at Pure SEO has had years of experience with Adwords and can set up successful campaigns locally, nationally and globally - it all comes down to how big your dream is.