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Client Case Studies
Client Case Studies
The Stamford Residences
The Stamford Residences are New Zealand's finest freehold apartments. This spectacular development had an existing website that was completed in Flash (unsuitable for SEO) and was not reflective of this high quality development.
Existing apartments had been bought by wealthy New Zealanders and an affluent international clientele. However, many of the sales were due to the outstanding reputation of the developer (The Stamford Corporation - The Asia Pacific's largest owner of five-star hotels) and not through generic internet searches.
The Problem: The existing website had been built in Flash - this technology is not ideal for SEO purposes and did not give purchasers enough information about the development. The website was only ranking for brand terms related to the developer, rather than generic terms (such as 'luxury apartments Auckland').
The Solution: Pure SEO worked with the website strategy and assisted in the formulation of the new website. The website was developed by an open-source website development company that understood the concept and were able to deliver a high-quality product within budget. Pure SEO optimised the website and ran search engine optimisation, Google AdWords and Yahoo! Search Marketing campaigns to reach a high net worth global audience.
The Result: The website now ranks internationally for many relevant terms and is attracting buyers from around the globe. Search volumes and enquiries have increased enormously.
Creative Embroidery are one of New Zealand's top embroidery companies. In 2009, they instructed Pure SEO to undertake Search Engine Optimisation on their website(s).
The Problem: Creative had a good quality domain that had been around for a number of years and had several quality natural links. However, the website was not ranking on any of the first few search engine results pages (SERPS) for any of the required phrases.
The Solution: During the setup of the campaign, Pure SEO identified that the website was incurring duplicate content penalties due to the owner utilising multiple domains with the same content. Pure SEO implemented 301 redirects (search engine-friendly and permanent redirects) from the ancilliary domains to the main domains.
The Result (a picture paints a thousand words):
Tasman Trading Company
The Problem: Tasman Trading Company Limited have been supplying New Zealanders with Oscar Juicers for many years. Recently, an Australian company began targeting the New Zealand market via aggressive search engine marketing (SEM) and started to take market share.
The Solution: The foundation for good SEO already existed, it was just a matter of refining and shaping the existing website by implementing some sound on-page optimisation. Once this was completed, we undertook some high quality link-building.
The Results: The changes which were implemented resulted in Oscar Juicers gaining back and actually increasing their market share. The website is now ranking top on Google for all the major terms, and also top for a broader number of new (but highly relevant) terms.
Pure SEO are confident that we will achieve desirable results for you, much like we have for all of our clients. Get your online marketing strategy built today from the experts at Pure SEO.