The great thing about digital marketing is that everything is measurable: There is nowhere to hide, and we love it!
Our team at Pure SEO is all about measurability - we offer a full range of analytical services to help you understand the trends and fluctuations your website undergoes.

Google Analytics

Google Analytics is a free, enterprise-level analytics program that provides loads of juicy data about how many visitors a website has, where they have come from, what pages they visit, the duration of time users spend on the website, and so much more...
The majority of our clients use Google Analytics. However, because a massive amount of information is generated by Google Analytics, some of our clients find themselves overwhelmed by the graphics and numbers. Every month Pure SEO writes a report for your business, detailing only the important aspects, which helps you make sense of the mountain of information.

Omniture

Omniture is a more comprehensive statistical package created by Adobe. While Omniture is great and has supplies you with great information, advanced segmentation and analysis options, it is quite costly. Several of our international corporate clients use Omniture; However, the majority of our New Zealand clients feel that Google Analytics is sufficient.

Analytics - Measurable ROI

Analytics allow professional website owners use to monitor the activity on their website. This allows marketers (like us!) to deduce which of the site elements are performing to expectations, and which are falling short - and then to make appropriate recommendations and changes.

The available packages includes specific, yet versatile data and graphs relating to traffic, and is complemented by an undemanding user interface. Regular alerts and updates ensure that the information gleaned is accurate and infinitely valuable for marketing purposes. Find out which country users of your website come from; discover which page is the most popular on your website; learn which topics are of most interest to your users.

Pure SEO can also help you ascertain the ranking of your website; from this, we can deduce which website features are limiting your potential to gain momentum. It’s the perfect way to remain connected with your customer base, without going so far as to directly approach them.